Decile releases Luma AI for accessible insights

Topic summary

Decile announces the release of Luma AI within its customer analytics platform, aiming to make insights faster and more accessible.

Key capabilities:

  • Natural-language Q&A that returns key insights, recommended next steps, and transparent “thinking steps” showing how answers were derived.
  • Example use case: identify customers who have repurchased multiple times but aren’t subscribers; Luma surfaces the customer list and actionable follow-ups.
  • Direct audience handoff to marketing platforms to launch targeted campaigns.

Impact:

  • Work that previously required analysts and took days or weeks can be done instantly with up-to-date data.

Availability and context:

Status:

  • Announcement only; no conflicting views or open questions raised in the thread.
Summarized with AI on December 12. AI used: gpt-5.

Excited to announce some big changes to Decile’s customer analytics platform. This week’s release of Luma AI makes it easier than ever for users to access insights easily and quickly. Ask Luma any question and see the key insights and recommendations for next steps - as well as the thinking steps of how Luma got to the answer it did.

Example: Ask Luma which of your customers have repurchased a product multiple times but are not a subscriber. It will give you a list of customers who meet this criteria, and some next steps to make the most of the insights. You can then send the audience directly to your marketing platforms to engage them in specific campaigns.

Work that would typically take days or weeks, or would rely on analysts is now accessible and available instantly with data that is never stale. It’s already changing the game for early users! https://decile.com/