I don’t really understand the meaning. Are they both just about getting customers? Or is one about building awareness and the other about capturing emails?
Topic summary
A user seeks clarification on the distinction between demand generation and lead generation in the context of running an online store.
Core Question:
- Whether both strategies simply aim to acquire customers
- Or if they serve different purposes: one focused on building brand awareness while the other concentrates on capturing contact information (emails)
Current Status:
The discussion remains open with no responses yet, leaving the fundamental differences between these two marketing approaches unexplained.
1 Like
Hi chaiii,
For your question, yes, both demand gen and lead gen are about getting customers, but they work a bit differently. Demand gen is about building interest and awareness like making people actually want the product. Lead gen is more about capturing those people’s info, like emails or phone numbers, so we can follow up and turn them into buyers later.
Hi @chaiii
They are both about getting customers, but they play different, complementary roles.
Demand Generation is about creating awareness and building desire for your product (e.-g., a viral TikTok video or a helpful blog post). It’s top-of-funnel marketing where you’re not asking for anything in return.
Lead Generation is about capturing contact info from people who are already interested (e.g., an email pop-up offering 10% off).
In short, demand gen builds the audience, and lead gen converts that audience into a specific list you can market to.
Hope this helps!