Did I set up Google Analytics correctly? Need help understanding

Technical Q&A
1

Please help me to determine and understand if I have done everything right and completed with Google Analytics. My imperfect English and unfamiliar terminology prevents me from assessing the quality of my own work

2

Hello Antonovart,

could you please share your store URL? so that i can check your configuration .

Feel free to Ask anything about web analytics like google anlaytics,facebook pixel, google ads conversion tracking.

Thanks

3

Thanks ian
Do you mean just the URL: antonovart.com?
It would also be very interesting to know what facebook pixel and google ads conversion tracking, are needed for? And what to do with it?

4

Yes i got your URL. I saw your configuration. Is your GA4 working fine?let me know.

surely i can explain themselves.

The Facebook Pixel is a piece of code that you add to your website. It allows you to track user interactions and gather data related to their actions on your site.

Here’s what you can do with the Facebook Pixel:

  1. Conversion Tracking-

Tracks website visits, button clicks, and even purchases made after someone sees your Facebook ad

2. Audience Building -

Builds a target audience of people who have interacted with your website or Facebook page in some way.

3.Ad optimizaion

4. Dynmaic marketing/ Retargeting

5.Lookalike Audiences

Facebook Pixel: https://www.facebook.com/business/help/952192354843755

Google Ads Conversion Tracking:

A tool within Google Ads that allows you to track conversions (actions) that happen on your website after someone clicks on your Google ad.

What it does:

Tracks various conversion goals like website visits, product purchases, form submissions, or phone calls.
Provides valuable insights into how well your Google Ads are performing in driving conversions.

  • Benefits:
    Both tools help you understand user behavior, optimize ad spend, and improve ROI.
    They allow you to create more targeted and effective ad campaigns.
    By tracking conversions, you can measure success and make data-driven decisions.

Google Ads Conversion Tracking: https://support.google.com/google-ads/answer/1722022?hl=en

I hope this will make sense. If you want to implement in your website Feel free to ask.

cheers

5

Thank you so much for such a detailed explanation!

I think I understand the basics.

I’ll probably come back to this in a while, after I tell myself it’s time to start advertising.

6

Sure. i can see you set up google analytics via the channel app. is it working fine?