What are some best practices for setting up digital products (that require no shipping) to be indexed by Google and other search engines? Sometimes products get flagged by Google for not having shipping info.
Topic summary
Google Merchant Center Configuration:
- Set product availability to “in stock”
- Mark product type as “digital”
- Configure shipping as “digital delivery” with $0 cost
- Include delivery method details
Product Page Requirements:
- Display clear “Digital Product” labeling
- Communicate instant delivery capability
- Specify file format and size information
- List system requirements
- Provide access and download instructions
These practices address Google’s flagging of digital products for missing shipping information by properly categorizing them as non-physical items with appropriate delivery methods.
In Google Merchant Center:
- Set availability as “in stock”
- Mark as “digital” product
- Set shipping as “digital delivery”
- Use price of “0” for shipping
- Include delivery method details
Product Page Must-Haves:
- Clear “Digital Product” label
- Instant delivery messaging
- File format/size info
- System requirements
- Access instructions
- Download/delivery details