Digital Subscription With The Option To Purchase Designs Individually

Topic summary

Selling digital designs with two purchase options: a subscription granting access to all designs, or one-off purchases of individual designs. The merchant seeks a product page setup with two clear actions: “Join subscription” for unlimited access and “Add to cart” for a specific design.

Current guidance suggests using a Shopify subscription app as the foundation, then customizing either the app or storefront to support both flows on the same product. Implementing dual purchase paths will require custom logic (e.g., distinct buttons, eligibility rules, and access controls for digital content).

No specific apps, technical steps, or examples were provided. No screenshots or code are central to this thread.

Status: Unresolved/ongoing. Next steps proposed:

  • Evaluate and install a suitable subscription app.
  • Plan custom development to enable two-button functionality and manage digital access.
  • Define UX and logic for subscription access versus single-item delivery.
Summarized with AI on January 26. AI used: gpt-5.

I want to open a shop that sells digital products in 2 ways - subscription or single purchases.

The goal is that the customer can decide either join and get access to all of the designs in the shop, or buy specific designs he or she wants.

How can I make a product with 2 buttons - one that lets someone join a subscription and have unlimited access to the designs, and the other that lets them add the specific design to the cart?

Hello @LiorZ1 ,

My company has worked with subscription businesses in different industries, but logic first of all is always comes down to choosing and installing a subscription app that suits your needs. And them we start customizing the app or the website to the requirement you have. The same situation in for your business - there is a need to develop custom logic to allow your customers making purchases in two ways.

Best regards,
Anastasia