Direct customers to specific store website based on their Tag

Shopify Discussion

Topic summary

A merchant is planning a multi-store Shopify setup and needs help with customer routing based on tags.

Main Requirements:

Proposed Workflow:

  1. Customer registers on main store and selects their location
  2. Customer gets tagged with selected location (already implemented)
  3. After login, customer is redirected to specific store based on tag (e.g., if tagged “ABC”, redirect to secondstore.mydomain.com)
  4. Customers without matching tags remain on main store

Status: The merchant has figured out the tagging step but needs guidance on the automatic redirection logic and subdomain configuration. No responses yet.

Summarized with AI on November 25. AI used: claude-sonnet-4-5-20250929.
1

Hi,

Any help would be appreciated.

I am planning to have different Shopify stores.

  1. Is that possible, to make the main store domain “www.mydomain.com” behave as the landing page and be used to register/ logged in, then direct the customer to another store based on his TAG?
  2. Can I add a unique subdomain to other stores based on my Shopify main store domain? like Secondstore.mydomain.com, Thirdstore.mydomain.com..etc
  3. The register step on the main domain website has a list of locations to choose from, the customer will be Tagged with the selected location. ( I already figured out this step).
  4. How to direct the customer to a specific store based on his tag! After logging in from the main store? Like:

If Customer Location Tag = ABC
Direct Customer To: Secondstore.mydomain.com

Else, Keep him in the main store: www.mydomain.com

Thanks,

2

Any help would be appreciated :roll_eyes: