Discount price by customer category

Topic summary

Applying percentage-based pricing by customer group in Shopify is possible. The core approach is to target customers via customer tags (labels on customer profiles) or customer segments (saved groups based on tags/criteria).

Two implementation paths were outlined:

  • Without an app: Create a discount code and limit it to a specific customer segment. Limitation: Shopify’s built-in automatic discounts cannot be restricted to specific segments, so the discount won’t auto-apply.
  • With an app: Use a third-party tool (e.g., Regios Automatic Discounts, 4.9 stars, Built for Shopify) to auto-apply discounts to customers with specific tags (e.g., “b2b”) and optionally show discounted pricing on product pages. Use the “Discount for specific customer tags” template.

A screenshot was provided to illustrate the app-based setup.

Outcome: Clear options and constraints were provided; the choice depends on whether automatic application and on-page price display are required. No explicit resolution from the original poster; the thread is effectively answered but remains open pending user selection.

Summarized with AI on December 21. AI used: gpt-5.

Hello,
I’d like to start selling online, but I’d like to know if it’s possible to create a price list (% discount) based on a specific group of customers.

Thank you in advance for your help !

Richard

@RichardRib

Hi Richard,

Yes, you can definitely do that on Shopify! You can create a price list with a percentage discount for specific customer groups by using Shopify’s customer tags or apps designed for customer segmentation and pricing rules. Once set up, the discount will apply automatically to those customers at checkout.

Hi Richard,

If you’re looking for a way to create a discount that only applies to a specific group of customers, you have 2 options:

  1. Without an app, if you create a discount code, you can select a specific customer segment it applies to. However, you cannot do this with Shopify’s built-in automatic discounts.
  2. With an app - You can try our app, Regios Automatic Discounts (4.9 stars, Built for Shopify), to create an automatic discount that only applies to customers with a specific tag. For example, you could use it to give specific B2B pricing to customers with the tag b2b. You can also display the discount on product pages, so your designated customers will see the B2B pricing.

Here’s a screenshot of how you could set your discount up:

You’ll need to use the built-in “Discount for specific customer tags” template for this.

If you have any questions about this, just reply, and I’ll be happy to help.

Best,

Tobe