Discount price not showing on the product page

Topic summary

A user reported that the “Compared at” (strikethrough) price wasn’t displaying on product pages despite correct theme color settings. They were using the Debutify theme, which had previously worked without issues.

Initial Troubleshooting:

  • Support noted Debutify is a third-party theme not from Shopify’s official Theme Store, making bugs more likely
  • Recommended contacting Debutify developers or hiring a Shopify Expert
  • Suggested switching to official Shopify themes for better support

Resolution:
The original poster solved the issue by enabling a setting in market options that allows discount prices to display in EU countries—indicating a regional pricing configuration problem rather than a theme bug.

Ongoing Issues:
Multiple users later reported similar problems with the official Sense theme, where compare-at prices show on collection pages but disappear on individual product pages. One responder suggested this requires theme code inspection, but no definitive solution has been provided for the Sense theme issue yet.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.

Thanks for the solution. I have the same problem. Where can I find this option in Shopify?