Brand new business here — currently selling 2 products but actively expanding my lineup. I’m trying to grow my audience and am doing it all — buying ads, trying to grow my social media, SEO on my corresponding blog, pushing my email list — but I’m worried I’m doing everything poorly. Is it better to do one thing really well or try to cast a wide net?
I would always rather see you do a few things really well than try to do everything. If you can kill it on SEO and ads - and your product pages + product offerings, that’s a great start. Once you build a stable foundation, you can always hire a team to help take things off your plate and expand into other areas. Also, for what it’s worth, don’t feel pressured to expand your product line too quickly. A tight lineup with great images and product stories is way more effective than a huge variety of products. Good luck!