Trying to add Google Shopping to my shop. Google wants me to add MPNs. I make the products that I sell, so do I just create my own MPNs and assign them to each product/variation? I have a standardized SKU structure that I use to keep track of things internally, so seems like it would be easy to just…

When submitting product identifiers, the following should be applied. If a manufacturer has assigned a bar code, then submit brand, MPN (if available), GTIN, and set identifier exists to yes. If the manufacturer has not assigned a bar code, then remove the values brand, MPN, GTIN, and set identifi…

This doesn’t answer the question and I have the same issue. I AM the manufacturer of my products so there is no one else to refer to for MPNs. How do I create my own?

If you don’t already have assigned MPNs considering you are the manufacturer, then there is no need to create one. The following setup applies to you: If the manufacturer has not assigned a bar code, then remove the values brand, MPN, GTIN, and set identifier exists to no. However, if you do want…

Thanks for your information, however, I think the problem is that Google is asking for MPN/GTIN numbers before they will push our self-made products to their platform with our Shopify store. At least, this is the problem I’m having. I check that it’s a custom product, it appears that it’s approved a…

The issue is and I’m guessing you are using the free shopping app built by Shopify. Is that they do not submit the correct info. My recommendation, is to correct the issue by following my guide here: https://www.youtube.com/watch?v=AyvilyMb2Bo&t=229s I deal with your issues on a weekly basis, with…

I’m in a similar situation. We created our products in google merchant center via Shopify but we did not have any MPN values. Now someone is advising us that to help optimize our Shopping Campaign we should in fact add the MPN value for our products. Would it help the performance of our campaign if …

No it will not improve performance, it may put your products into limited performance instead. If you have no barcodes, remove the brand values and set identifier exists to no.

all the advice says to just set identifier exists to no, but until now i had no idea where to do that. I think the answer is in the feed rules. Emmanuel explains in his video.

Do I just create my own MPNs for products I make?

Technical Q&A

Trini-T August 13, 2022, 9:33am 8

Thanks! I’ll give these a try! I appreciate it!

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Do I just create my own MPNs for products I make?

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