if my shop fails does that mean I have to pay back to all my customers with all the money I earned?
Hi there, @cbrown218 .
A refund to your customers should only happen if/when there is a problem with their order and they request a refund for some reason. I have a guide here on how refunds can be made from your store’s admin.
Your store “failing” in itself should not be a reason to refund customers so please do not worry about this! The key to success I find is to have an excellent marketing plan - what does yours look like currently? I have a guide here that will help you create a marketing plan that works.
A piece of advice I’d also give you is to figure out EXACTLY who it is that you think your ideal target customer is; who are they? what age are they? Why would these products appeal to them & how are they currently going looking for these products? This podcast, ‘Using Customer Profiles as a Filter for Making Better Business Decisions — Podcasts’ gives you a brilliant example of how to approach this.