April is nearly finished, and we’re knock-knocking on May’s door. This means that the holidays are right around the corner. Mother’s Day is one of the most important occasions of the year. That’s why Mother’s Day has long been a well-known shopping event. The most popular gifting categories were greeting cards, special outings, and flowers.
Do you have any plans for Mother’s Day marketing campaigns this year?
Below are some of the best Mothers Day marketing campaigns, tips, ideas, and examples even for small businesses.
- Create a page dedicated to Mother’s Day shopping: Having a dedicated page simplifies things for visitors coming to the website specifically looking for Mother’s Day gifts. It can also be useful when attempting to convert repeat visitors into Mother’s Day consumers.
- Create an ultimate gift guide: Your last-minute shoppers are most likely seeking for Mother’s Day gifts. Help them out with a custom gift guide to save them a few hours on their gift hunt! They can help your consumers choose the perfect products. You can also publish an engaging blog post in which you present your ideas and link to your items.
- Offer product customization: Personalization is one of the year’s biggest trends, and it’s here to stay. According to statistics, more buyers are turning away from store-bought items in favor of one-of-a-kind stuff. Even though personalized gifts are popular all year, they are best suited for special events and holidays such as Mother’s Day.
- Create a themed board on Pinterest: Pinterest has 431 million active users, and more than 77% of weekly pinners have discovered a new brand or product on this platform. Consider Pinterest to be a visual search engine. People use it to find ideas for DIY projects, house makeovers, and gift purchasing for occasions such as Mother’s Day.
- Host a giveaway: Hosting giveaways is another great way to boost sales while also increasing brand exposure. Make your prize truly valuable if you want your consumers to join and create excitement around your company immediately before Mother’s Day. Consider offering your most popular product or a set of products that would make the perfect gift for any mother. Also, your giveaway should be extremely simple to participate in. In other words, don’t make customers fill out a 10-question survey in order to receive a 10% discount voucher.
- Run special promotions to celebrate Mother’s Day: Promo codes are a great way to encourage people to buy. They also benefit both the customer and the business: the customer gets to buy things they like at a lesser price, while the business generates more income. Here are some examples of discounts you might provide in your store:
- percentage-based discount
- dollar value discount
- free or upgraded shipping
- free gift
- Promote your special Mother’s Day deals: Now that your Mother’s Day campaigns are set, it’s time to promote them! You can deliver push notifications or make them visible on social media to celebrate Mother’s day
- Run an influencer marketing campaign: Involving influencers in your campaign is a great marketing idea to consider. Begin by selecting what type of collaboration you’re willing to engage in and what products you’ll promote. Besides, affiliate links help you track sales more easily, however, discount codes apply whether or not the customer uses the affiliate link.
- Create a Mother’s Day email series: Email marketing remains one of the most common strategies to keep current and potential customers informed about your e-commerce businesses. Personalized content for your email target groups can yield a transaction rate that is 6 times higher than non-targeted marketing newsletters. In fact, email marketing is one of the most effective ways to drive visitors to your company.
That’s a brief of our research. Do you have any exciting ideas or experiences from previous holidays? We really want to hear more from you to improve ourselves and share with our community. That’s much better if this research is useful for you.
Good luck and have a great holiday! Cheers!