Its going to get the attention of anyone who owns a Toyota 4x4 and who enjoys off road adventures so both men and women but probably more men the women are going to be attracted to my brand
As firsttime business owners, we didn’t even think about this thing; it’s a bad practice, and we know it now 
We were just so hyped up, passionate, and driven by “how to make money?” that we just started.
I’d say our demographic changed organically and fluidly. There were moments when we had our customer base at 90% men, 10% women; 50/50; 60/40; it varied. We like to think our products are genderless, but there are some special occasions when we would produce brighter, softer colors to align with what culturally women preferred, and this one is intentional.
I love this answer! I think a good brand can change over time like that and in many cases, should change in order to continue to grow and improve.