Hello, i installed a custom theme (powerhouse from templatemonster), and im noticing search results on Google of my products are not showing image , only title, description, and price. I remember that with my old theme(Craft) some products showed image on Google. It is a theme code related issue or more likely from shopify of lack of data? Thanks!
Hi!
If you didn’t change product thumbnails, you should probably text to powerhouse support with this issue
Hey @vmms24
Yes, depending on the extent of the changes in the theme, that can have an impact on your structured data, Rich Snippets (Rich Results), and SEO as a whole. This article expands on the impact a theme change can have on SEO if that’s helpful. This article may help in the future to minimize SEO issues when publishing a new theme.
Images like that in the search results are part of Google’s algorithm. It’s possible that the images could be from structured data (which is speculation) but that has not yet been confirmed. More likely the case that it’s based on images Google finds on the page.
This isn’t a Shopify issue as structured data comes from your theme or an app. As with all things Google, we can only provide a recommendation so JSON-LD for SEO does include all product images in the structured data. Ultimately it’s up to Google’s algorithm as to what is shown in the search results.
So it could be from your theme change, or it could be from algorithmic changes. There’s no way to know for sure.
You may also benefit from looking through this article to understand why your traffic may have declined. I’m guessing you did a theme change the end of January? But from the looks of this graph, which is limited, it’s been a steady decline, not a sudden drop.