Does dawn's product schema involve "Free delivery" or "free shipping" to be shown in rich snippets?

Store Design
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Topic summary

A user asked whether Dawn theme’s default schema code displays “free delivery” information in Google rich snippets. The preview suggested it doesn’t.

Current State:

  • Dawn theme (and most Shopify themes) do not include ShippingDetails or free delivery info in their default JSON-LD schema markup by default.

Solution Provided:
A Shopify expert confirmed the absence and provided a code solution:

  • Manually add structured data to the product template (main-product.liquid for Dawn 7.0+, or product-template.liquid for older versions)
  • Insert a JSON-LD schema block that includes:
    • shippingDetails object with OfferShippingDetails type
    • Shipping rate set to “0.00” to indicate free delivery
    • Destination country specification (example shows “AU”)
    • Delivery time estimates (handling and transit times)

Additional Options:
The expert offered to help customize the code to show free shipping conditionally (only for eligible products or specific countries).

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Hi,

Wondering if dawn theme’s default schema code shows displays that you have free delivery.

environmentalPa_0-1745270088813.png
environmentalPa_0-1745270088813.png972×420 23.1 KB

From the preview it doesn’t show so I’m guessing it doesn’t at this point. Does anyone know what code to add to enable this?

Thanks and regards.

2

Hey @environmentalPa ,

You’re right—Shopify’s Dawn theme (and most other themes) do not include ShippingDetails or any “free delivery” info in their default JSON-LD schema markup, which is what Google uses for rich search results.

To show that you offer free delivery, you can manually add structured data to your theme’s product.liquid or main-product.liquid template (depending on Dawn version).

Here’s how to add the shipping schema (with Free Delivery):

Add the following inside block that already exists in your product template, or create a new one:

{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "{{ product.title | escape }}",
  "image": [
    "{{ product.featured_image | image_url: width: 800 }}"
  ],
  "description": "{{ product.description | strip_html | escape }}",
  "sku": "{{ product.selected_or_first_available_variant.sku }}",
  "offers": {
    "@type": "Offer",
    "priceCurrency": "{{ cart.currency.iso_code }}",
    "price": "{{ product.selected_or_first_available_variant.price | money_without_currency | replace: ',', '' }}",
    "availability": "https://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}",
    "url": "{{ shop.url }}{{ product.url }}",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": "0.00",
        "currency": "{{ cart.currency.iso_code }}"
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "AU"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "handlingTime": {
          "@type": "QuantitativeValue",
          "minValue": 0,
          "maxValue": 1,
          "unitCode": "d"
        },
        "transitTime": {
          "@type": "QuantitativeValue",
          "minValue": 2,
          "maxValue": 5,
          "unitCode": "d"
        }
      }
    }
  }
}

Where to place it in Dawn:

  • Dawn 7.0+: Go to main-product.liquid inside sections/.

  • Older Dawn (v4 or below): Use product-template.liquid.

Let me know if you’d like this to appear conditionally (only if the product has free shipping), or for specific countries, and I can help tweak it!

Best,

Rajat

Shopify Expert

https://rajatweb.dev/