I’m working on improving my Shopify store homepage and I’m starting to wonder if I’ve added too much to it.
Right now I have the main banner, featured products, collections, a short brand section, customer reviews, and a few promotional sections. Everything looks fine individually, but when I look at the homepage as a whole, it feels a little busy.
For those who have tested different homepage layouts, is it better to keep the homepage fairly simple and focus on the products, or can having more sections actually help if the information is relevant?
More sections are not automatically harmful. The question is whether each one helps a first-time visitor make the next decision.
I would keep the first screen focused on one clear promise and one next step, then put products and the strongest proof close behind it. If two sections explain the same thing, merge or remove one. Brand story, reviews, and promotions can still work well lower on the page when they answer a real hesitation.
Rather than rebuilding everything at once, take a baseline for a week, remove or combine one low-priority section, and compare product-page clicks, add-to-cart rate, and conversion. That will tell you more than judging the page by how “busy” it feels.
One thing worth adding to @WefJoren’s approach: check your homepage on mobile. Sections that look balanced on desktop often stack into a much longer scroll on mobile, which could explain why it feels busy. That quick preview might reveal whether the issue is your mobile layout or the section count, helping you prioritize where to focus your testing.
I don’t think the number of sections is really the issue. It’s more about whether the page has a clear flow that matches how someone actually decides to buy. A homepage can have plenty of content and still feel clean if your eye knows where to go next.
You can probably structure it like a conversation, for eg. banner > products > reviews/trust > promos. That usually works better than just removing sections and ending up with a very bare homepage.
I think it depends a lot on what the sections are doing. I’ve had homepages where removing half the sections actually made the store feel less trustworthy because there wasn’t enough information for someone who didn’t already know the brand.
The bigger problem for me is when every section is trying to make the same sale. If the banner is pushing one thing, then the next section is pushing another, then there’s a promo, then reviews, then another collection, it starts feeling like you’re scrolling through a bunch of separate landing pages.
I’d probably look at what people actually do after landing on the homepage before removing anything. If most visitors are heading straight to a collection or product, the extra sections might not be doing much. A quick SiteGuru audit can help with some of the technical stuff around the homepage too, but I’d pair that with actual Analytics data rather than deciding based on how busy the page looks.
Sometimes the answer isn’t fewer sections, it’s just giving each section a clearer reason to be there.
Hi there @amyleon
More sections is not necessarily a problem. What matters is that each section has a clear purpose and advances the shopper toward a buying decision. I’d chase the hero, best selling products, key value prop, reviews and one really strong colllection or promotional module. Then test the performance against a stripped-back version via your analytics and conversion stats. If a section receives minimal engagement, or it duplicates information previously provided, then it is a candidate for removal. A concise homepage that responds to customers’ queries will more often than not be easier to navigate.
Honestly, I wouldn’t worry too much about the number of sections.
I’ve seen homepages with quite a few sections work really well, and I’ve seen very simple ones struggle. I think it comes down more to whether the page has a natural flow.
For example, the banner should quickly tell me what you sell, then I should be able to see your products/collections without having to hunt for them. Reviews can build trust, and the brand section can explain why I should buy from you.
The problem starts when you keep adding sections that basically say the same thing or have too many different offers and CTAs competing for attention.
I’d probably try removing a couple of the sections you’re least confident about and see how the page feels on mobile. Then use your analytics to see if people are actually scrolling down and engaging with those sections.
So yeah, relevant sections can definitely help. I’d just make sure every section has a reason for being there.
I agree with the point about the flow being more important than the number of sections. I’d probably keep the sections that help answer the main buying questions and remove anything that feels repetitive, then check the mobile version as well since a page that looks fine on desktop can feel much more crowded on a phone.