What determines which emails go straight to the junk folder and which don’t (Is it spelling or account activity)?
Topic summary
The question addresses what causes marketing emails to land in junk folders rather than primary inboxes.
Key factors that influence email placement include:
- Permission and consent: Ensuring recipients have opted in to receive emails
- Content relevance: Sending material that genuinely interests the audience
- Technical compliance: Following established email deliverability best practices
- Subject line quality: Avoiding spam-trigger words or misleading language
- Sender reputation: Previous spam complaints from subscribers negatively impact future delivery
The issue extends beyond simple spelling errors to encompass sender behavior, technical configuration, and recipient engagement patterns. No specific resolution or tools were discussed, leaving the conversation as general guidance for improving inbox placement rates.
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There are a number of factors that could put your emails into someone’s junk, spam, or promotions folder. To give yourself the best chance of staying out of junk folders, you should make sure:
- You have your audience’s permission to email them.
- Your email is of interest to your audience.
- You are following email deliverability rules.
- Your subject line doesn’t include spammy or disingenuous words.
- Your subscribers have previously marked your messages as spam.