Hi, I did some changes to my store and I would like to have to feedback on any more improvement I have to make to help increase my conversion rate.
Also I’m not looking for any marketing agents. but I’m open to friendly advice or tips. Thank you.
Topic summary
A store owner seeks feedback on their e-commerce site to improve conversion rates. The main concern raised is authenticity—the site initially lacked crucial trust signals.
Key Issues Identified:
- Missing or incomplete contact information (physical address, phone number, business registration details)
- Inconsistent product image sizes disrupting visual flow
- Product photos appearing to be sourced from Alibaba/AliExpress
- Domain registered only two months ago (fashionflicker.shop vs .com)
- Contact page lacking representative information, only showing a Gmail address
- Right-click disabled (noted as annoying)
- Terms of Service missing VAT number and registration details
Improvements Made:
- Added proper contact details and address (Namibia-based, not UK)
- Updated footer and newsletter text
- Adjusted page padding
- Still working on right-click functionality
Remaining Recommendations:
- Remove UK law references from Terms of Service (doesn’t match actual location)
- Add customer reviews to product pages and homepage over time
- Consider video reviews for credibility
The store owner’s business is unregistered, explaining the absence of VAT/registration numbers. Overall progress noted as decent with visible effort applied.
Hi @Erenst_D
To be frank, it does look a bit phony to me. I mean your choice of theme is good, looks professional. Images are not the same sizes so
that breaks a flow a bit. And also some look fine but some scream that they are from Alibababa/AliExpress. And if you compare prices, that does go to your favor, to put it mildly. But that is the nature of dropshipping/getting goods from China. It is a hard work. Just a small note: Disabling the right click is annoying.
But why it looks phony to me is a lack of contact details. At minimum, I expect full details in the footer business name, address, phone, registration, and VAT number. All those things missing even from the end of your Terms of Service page. The Contact Us page does not have a contact form and the information it has is not too representative. Just an @gmail.com address and physical address that Google and Bing can not find for me do not bring much trust. Digging just a bit about your domain, .shop is in general less trustworthy than .com but it can pass, whois gives that it registered just two months ago. So would you leave your credit card details to the store without the main contact details?
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I looked into what you pointed out and did changes accordingly and about the VAT and Registration number, my business is not registered which is why I did not add them. but please check out the store again and see if the changes made it better.
Also, I’m still working on getting the right click fixed. Thank you.
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That looks better. You can imagine how phony it would look like if you had an address in the UK and people find out that the real one is in Namibia. But that could be a placeholder in a theme.
Few small things you can fix:
- In terms of the service page, you still have " … in accordance with the laws of the United Kingdom"
- In general, all your simple pages with text would use some top and bottom padding
- The newsletter text in the footer needs to be changed.
I understand you have a new store but over time try to get reviews on the product page and best on the homepage. But real reviews and video ones work best. I see you worked quite a bit on the store and it looks decent. Good luck with sales.
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