Hello there Charles @JustBC Shopify does help with your search engines ranking, but majority of the work is still down to you and the content you manage to put out for your site to rank higher.
Shopify provides very basic and limited SEO by default, but if you would like to make more progress in SEO, I suggest you should do your SEO at the beginning of your store before launching.
Here are some reminders you need to pay attention:
Page Speed: A fast page speed store can shorten the time of waiting for your users and is good for website performance as well as the crawling by Google when evaluating.
On-Page SEO: A good and individual content can make your website more outstanding and has higher possibility to be ranked in Google Search Console.
Keyword Research: Choose and select the top keywords for your website, which will make your website readable when indexing, so that you can get a higher conversion rate and an easier way to improve website ranks also.
If you are finding an APP which can assist you on store SEO recently, you can give SEOAnt APP a try, as it is an All-in-One SEO APP and provides basic SEO as well as Advanced SEO features, such as SEO Checker, Speed Optimization, Broken Link fixing, Keyword Research, etc. Furthermore, it is designed based on Google developers’ doc and provides SEO suggestions accepted by Google, so that you can follow the advice shared by SEOAnt directly to save your time and make your SEO work more efficient.
If you feel interested in what I shared here, I can also share with you a personal coupon SEOAnt 30% Jeffery that you can use on the Pricing page after installing SEOAnt APP . Hope my answer helps you in some ways Charles, thank you and have a great day!
Shopify promotes itself as a revolutionary turn-key solution for e-commerce. But you offer templates that are not properly optimized and do not adequately handle SEO. People who want to sell merch are not e-commerce experts and I would argue that SEO and technical analytic tagging under the hood belongs in a tech lead. Most indie store owners don’t have access to a tech lead or CIO/CTO with that expertise. So we turn to Shopify customer service. You cannot talk to a store service pro on a phone. You can only chat bot away and get nothing with that help except frustrated then angry. That leaves the community help boards where no one really helps because their store might be competing against yours, and they also don’t really know SEO any more than the chat bot did. This company has a trendy stock profile and appears to be a 21st century e-commerce wonder, but I truly believe it is smoke and mirrors propping it up.