Don't see Google Merchant Centre sub-accounts when trying to connect through Shopify's Google App

Topic summary

Issue: Google & YouTube (Shopify) app fails to show existing Google Merchant Center (GMC) sub‑accounts, causing products to expire/not sync.

Root cause identified: The Shopify app matches only the email listed as a “user” on the specific GMC sub‑account, not the parent account’s admin permissions. Advanced GMC setups with sub‑accounts are affected.

Workarounds reported:

  • Add a different email as a “user” on the target GMC sub‑account (cannot reuse the parent admin email). Then log into the Shopify app with that user email.
  • Wait 10–15 minutes after adding the user before reconnecting.
  • In some cases, remove the parent/admin role and add access only to the sub‑account to make it appear.
  • Mixed results: several confirmations of success; at least one report that it didn’t work. Shopify support reportedly “working on a fix.”

Related points:

  • The Shopify Google app supports only one Merchant Center per store. For multiple sub‑accounts/markets, merchants suggested a third‑party app to manage multiple feeds.
  • Domain verification/claim remains a separate issue for some after store migrations; ensure the correct domain is verified and claimed in the intended sub‑account. No definitive fix was confirmed for the domain claim error.

Status: Partially resolved via workaround; underlying app issue open.

Summarized with AI on December 29. AI used: gpt-5.

Make sure the sub account has a different email address then the main account. Then you can see it / link it to that specific different email address.

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