Hi All,
I’m trying to create a clean one-page-type UI with a drop down menu system. I’m running Variant Description OMG App for the current model:
https://starlustjewelry.com/products/aries-necklace?variant=39693363609643
This model uses 12 products with 55 variants each. It looks great and works. But the issue is that it takes away my ability to market 76 individual products, as each product on google, I believe, needs to be unique (and variants of it are then noted).
I’m open to any variation of this, including multiple pages, another menu system that physically shows each of the 12 variants, other. I just don’t want a catalogue-type arrangement where the user has to scroll through 12 different models under one of the main products.
Thank you in advance for any advice!
Hi @Starlust
If that’s the priority, over looking and working great on the website , a flat model isn’t uncommon to have Standalone Variant Products but then it does require advanced theme customization to cohesively wire everything back together on the online store theme to present them as if they are product variant-options.
An alternative is to do both and use skus between standalone variants and and regular product-variants to sync the inventory together in the background then you can use whatever variant model you want while still having full unique products and urls per item. This also lets you have unique descriptions , etc in multichannel beyond the online store.
Example scripted automations https://tasks.mechanic.dev/?q=sync%20sku
It can be dropdowns, not sure of what you mean by “noted” could you provide an example url or screenshot
https://support.google.com/merchants/answer/6324507?hl=en
@EmmanuelFlossie has a video on google shopping variants as well https://www.youtube.com/watch?v=hjQ1-5Io4TI
UX FYI: when making an menu out of iconography you either need text labels, text on hover, or at minimum tooltips; moreso on mobile where you users see the url like they can on desktop to infer the names of things. Otherwise your effectively gatekeeping your own products against people who do not know the products industry. I.e. someone wants to by a sign necklace as a gift only knows the word “aires” but no idea what the symbol is , don’t intimidate or confuse that person they may either leave or buy the wrong thing and need a replacement/refund.
And test reinforcing iconography on the add to cart button itself.
Hi PaulNewton,
Thank you so much for your response and wisdom!
I think that I understand how this would work with having stand alone variant products (for Google) and Multi-item variant products (for a drop-down menu). all products being connected via SKUs:
Am I understanding this correctly?
If so- how do I tell google how to land on a specific variant, instead of a multi-item menu (i.e. I want the traffic directed at “Aris and Capricorn” instead of just “Aries”)? Would google automatically find that specific SKU?
I’ll definitely insert titles below the iconography at the top menu. Thank you for the suggestion! And thank you for your help here!! I downloaded Mechanic and I’ll see if I can get a prototype working.
