Drop in traffic performance since migrating from Magento to Shopify.

Shopify Discussion

Topic summary

Significant drop in traffic and revenue after migrating two sites from Visualsoft/Magento to Shopify.

Steps taken to preserve performance: 301 redirects (permanent URL forwarding to keep SEO equity), retention of Shopping IDs for PPC (product identifiers used in ads), and standard migration best practices.

Measurement checks: Tracking in analytics cross-validated with backend; data alignment suggests the decline is not a reporting issue.

Advertising impact: Ads have reduced visibility across all channels despite unchanged settings and IDs, indicating a broader performance issue beyond a single platform or campaign.

Open questions: Cause of the decline remains unidentified; seeking experiences from others who migrated to Shopify and any troubleshooting guidance.

Status: No resolution yet; thread requests support and insights on potential factors affecting traffic and ad delivery post-migration.

Summarized with AI on January 25. AI used: gpt-5.
1

I’ve seen a signficant drop in traffic and revenue performance for 2 websites that migrated from visualsoft & magento to shopify.

We added in 301 re-directs, retained the Shopping IDs for PPC and did everything required to successfully migrate a website.

Cross checked the tracking in analytics with the backend to ensure it is aligned.

Our ads don’t serve the same visibility despite everything staying the same. This is down on all channels too.

Has anyone had a similar issue? I’m currently running out of why it’s dropped and need support please.