hello boys, i got little question
I’m using DSers with AliExpress. My product costs $43, and I pay the supplier upfront from my own account, then get paid by customers after the supplier ships.
Big problem: I have zero budget to cover upfront payments for massive orders. My store is about to get a huge celebrity promo, expecting a flood of sales in one go.
I can’t qualify for Payability or Shopify Capital (new store), and my credit card limit is too low.
What are the realistic solutions for this cash flow issue?
I understand that if I can’t afford a wholesale order and expect massive sales, I’ll need to adjust my expectations for this launch.
AliExpress is suitable for testing demand, not for attracting celebrity-level traffic.
but the ad offer came to me for free, and I’d like to take advantage of the opportunity.
Seems pretty silly to even try starting a business without a working budget…
I pay the supplier upfront from my own account, then get paid by customers after the supplier ships
This right here is the problem. You’re building a business that requires upfront capital, without any capital.
Your options, if you have no money at all, are:
- Buy one unit “on demand” at a time when a single customer pays… But you’ll have to sell at high prices.
- Run a preorder campaign, and then purchase units with the cash from preorders… But you might not get enough orders. Even if you do, it could take a while for them to ship.
Neither is ideal, but maybe you can make it work.
Best,
Tobe Osakwe - developer of Regios Discounts
2 Likes
Adding to the other comments here - if you go the pre-order route to fund supplier payments upfront, make sure to set clear expectations throughout the entire customer journey (product page, cart, checkout, post-purchase email) that it’s a pre-order with the expected ship date.
The audience that will come through your celebrity promo probably expects fast shipping (like Amazon sort of level). So I can immediately foresee there’s going be mismatched expectations. If they don’t realize it’s a pre-order upfront, you might face chargebacks, disputes, and negative reviews.
I’d also recommend testing your supplier’s fulfillment speed ASAP. Go place a test order and see how long it actually takes.
If you do end up running preorders, happy to help/answer any questions. (I run an Aussie preorder app Early Bird.)