Hi, I am getting duplicate purchases of my orders. I am using Facebook Pixels, Conversations API for tracking. Need urgent help. (Seen some posts suggest different event ids in client and server side) but I am not sure how to change it.
Topic summary
A user is experiencing duplicate purchase events when using Facebook Pixel and Conversions API for tracking. They’ve seen suggestions about using different event IDs for client-side and server-side tracking but are unsure how to implement this.
Potential Causes Identified:
- Multiple datalayer events firing for a single transaction
- Conflicting integrations (manual and partner integrations running simultaneously)
- Missing or mismatched event IDs between client and server implementations
Recommended Solution:
Implement Google Tag Manager (GTM) with both web and server containers to centralize tracking management. This approach offers:
- Unified control over all tracking scripts without modifying source code
- Advanced triggering rules for custom events (clicks, form submissions, scroll depth)
- First-party domain configuration to improve event match quality (up to 9.3 for purchase events)
Implementation Steps:
- Set up custom datalayer for purchase events in custom pixel
- Create datalayer variables (content name, ID, category, value, currency, transaction ID, items array)
- Configure triggers
- Create tags using Facebook Pixel event template
Screenshots provided show example configurations for ecommerce events and pixel setup. The issue remains unresolved pending the user’s response.
Hi Reesh79,
Thanks for your query.
How did you configure meta pixel and conversion API?
There could be multiple reason behind event duplication:
-
Multiple datalayer event for a single event
-
Multiple integration, both manual or partner integration
-
Missing or mismatched event IDs between client and server
To avoid such issue consider Google Tag Manager GTM to integrate meta pixel and conversion API using GTM web and server container and a Server URL.
GTM is a Centralized Tag Management Manage all tracking scripts in one place instead of having them scattered across different parts of your site. you can Add, edit, or disable tracking tags Google Analytics, Facebook Pixel, AdWords without touching the website’s source code.
Easy to configure Advanced triggering rules to Fire tags based on user behavior which is called custom events, such as:
Button clicks
Form submissions
Scroll depth
Time spent on site
Furthermore, GTM enables us to configure first party domain/subdomain to accurate data tracking and increase the event match quality up to 9.3 for purchase evnet.
GTM configuration consists of 4 major steps:
-
Custom Datalayer setup for purchase event in custom pixel. save and connect
-
Datalayer variable creation like content name, content Id, content category,value, currency, transaction ID, items array
-
Trigger creations
-
Tag creation using facebook pixel event template and assigning the variables and trigger
Feel free to ask if you have any questions.
Thanks
