Duplicated conversion for order page in Google Ads

Shopify Discussion

Topic summary

A user encountered duplicate conversion tracking in Google Ads when implementing Enhanced Ecommerce code in Shopify’s checkout “Additional Scripts” section. Despite including order numbers in the tracking code, both the order page and thank you page were being counted as separate conversions for the same transaction.

Resolution:

  • The issue was self-resolved by the original poster
  • Adding the “first_time_accessed” parameter to the code prevents duplicate tracking
  • A Shopify help documentation link was provided explaining how to customize order status tracking to fire conversions only on first access

Status: Resolved - the solution ensures conversion events fire only once per order rather than on multiple page views.

Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.
1

Hey,

I’ve placed the following code to the checkout “Additonal Scripts” part, to set Enhanced Ecommerce for Google Ads. Even though the order number is included, it marks the orders page as conversion. Thus, lot of our conversions are duplicated and measured in GAds (orders page + thank you page for the same order).

Can you help me why is that? Should I correct the code.

Thank you!

Nora

2

Hey! Yes, you need to place the “first_time_accessed” text into the code and it solves it :slightly_smiling_face:

https://help.shopify.com/en/manual/orders/status-tracking/customize-order-status/first-time-accessed