Currently we are putting a lot of effort into maintaining a strong blog presence throughout our site’s history to bring in new customers. In your opinion is this an effective use of our energy, or should we be focusing on improving SEO in other ways?
Topic summary
A site owner questions whether investing significant effort into maintaining a blog is the most effective SEO strategy for customer acquisition, or if resources should be redirected elsewhere.
Key Response:
- Emphasis on measurement: Before evaluating effectiveness, implement tracking tools
- Recommended starting points: Google Analytics and Google Search Console
Current Status:
- The question remains open with no definitive answer on blog effectiveness
- Focus shifts to establishing proper analytics infrastructure to make data-driven decisions about content strategy
How are you measuring the effectiveness of these efforts? If you don’t have Google Analytics and Google Search Console installed, I’d start there.