A webshop owner for elegant women’s clothing seeks feedback on their store design and user experience. The store appears to be in development, with mentions of adding a comprehensive size guide.
Key feedback themes:
Policy page linking: Multiple reviewers suggest making icons clickable to link directly to shipping, refunds, and payment policies for easier access and trust-building.
Product presentation improvements: Recommendations include adding secondary hover images to showcase lifestyle shots or product details, improving product image resolution and zoom capability, and enhancing product descriptions for SEO and persuasiveness.
Banner and promotional elements: The sale banner (20% OFF) needs better visibility through background adjustments or larger font sizing. Suggestions include preparing Valentine’s Day themed landing pages with countdown timers for upcoming holiday sales.
Delivery transparency: Show estimated delivery dates directly on product pages (e.g., “April 10th to April 14th” rather than “3-7 Business Days”) and display return policies prominently.
Customer support: Add a customer support pop-up widget in the bottom corner to address sizing questions, technical issues, or payment concerns in real-time.
Minor fixes: Spelling error in announcement bar (“returns” misspelled).
Note: Some text in the original posts appears reversed or encoded, making portions difficult to parse accurately.
We’d greatly appreciate it if you could take a moment to visit our webshop. We’re working on enhancing the shopping experience, and your insights can make a difference.
Visit us at https://melizafashion.com/
Great job with your store!
Everything looks great, and it has many of the elements needed for success. Here are the few things that stuck out to me:
-These icons could link to your stores policy pages (shipping, refunds, payments, etc)
-Instead of linking to your Instagram, these images could reveal a customer review on hover (it’s good how it is, just an idea)
-The word “returns” is misspelled in the announcement bar
-Product descriptions could probably be improved somewhat to be more persuasive and for SEO
I hope that is helpful to you!
@biznazz101
Hi @Melizafashion ,
I’m Kate from PageFly - Shopify Landing Page Builder.
I love your website, the design looks really elegant & majestic. It’s clear that you’ve put a lot of thought and effort into creating an online presence. From my UI/UX expertise, I would like to offer some suggestions to help you enhance the shopper experience, get more engagement & increase sales.
1. Add quick link to these icons
By providing direct links on badges, users are more likely to explore additional content or sections of the site. This can lead to increased engagement, as users find it easier to access the information they are interested in. Also, it helps to build trust so they are more likely to make a purchase.
2. Invest more on the sale banner
The text of the current banner is not highly visible because of the background. So as a shopper I might miss out on this information. Consider using another background image or make the font size of “20% OFF” bigger to highlight it.
3. Add secondary hover on image
Displaying only a single static image is a missed opportunity to provide additional visual details of your products. So consider using a secondary hover image to showcase your products in lifestyle or unique details of them, which can increase the likelihood of making a purchase.
Hovering over products to reveal secondary images can be engaging and fun for users. It encourages interaction with your website and keeps visitors exploring.
Also I recommend adding the first product showcase, like New arrival / Best-sellers, etc with an “See more” button to encourage shoppers to explore the products to their liking without bouncing the site.
You can take this below as a conference:
4. Show Return Policy & Delivery date on product page
Your product page is informative & well-structured, however, you should make the Return Policy with a direct link in the main content of the product page, either as a link in the “Buy” section or as a product page section, to minimize the time users spend locating it.
Also, note that you should show the estimated shipping date right on the product page as well. It allows customers to choose products based on their urgency or timeline, which can lead to more informed and confident buying choices, avoiding the bouncing rate when they reach the checkout page.
5. Don’t miss out on Valentine Holiday
I see you are running a New-year sale campaign, how is it going? As Valentine is coming to the door, I recommend you to prepare for it by building a Valentine-themed landing page which highlights exclusive deals and provides a cohesive holiday experience for shoppers. Also, don’t forget to use a countdown timer. This can be particularly effective for limited-time offers, Valentine sales events, or when highlighting the scarcity of a product.
Reference:
Hope my feedback will provide valuable insights to help you to grow your business better! Wish you luck & endurance in your journey 
Cheers,
Kate | PageFly Team
*Hi @Melizafashion *
This is MooseDesk - All-in-one Shopify Ticketing System App
First of all, your store looks stunning! I can see that you have appealing photos, clear product listing and dedicated blogs!
Though being quite fantastic, this store might need some alterations to become even better. Here’s are my recommendations to enhance customer experience
1. Enhance the quality of product images
The current images are lacking sufficient resolution and level of zoom. I recommend making product images clear and crisp to help customers see details like fabric texture, stitching, and color accurately, which can influence their purchasing decision.
2. Show the estimated delivery date
Consider providing shipping calculators right on the product page or use IP geo-targeting to provide delivery estimates. Furthermore, I also suggest using delivery date instead of delivery speed, for example “April 10th to April 14th” is still better than “3-7 Business Days”.
Here is a great example:
3. Include more pictures to the website blogs
Not only does inserting pictures to your blogs demonstrate the content better but it can also affect SEO score of your website. Having more pictures will also encourage your customers to stay longer on your site, thus better engagement!
4. Add customer support pop-up
Your customers may encounter technical issues, sizing questions, or payment concerns while shopping. That’s why I highly recommend setting up a pop-up at the bottom corner, so that customers can quickly reach out to support staff and resolve these issues. This is definitely a great way to improve customer experience!
Take a look at this example:
I suggest trying out MooseDesk, an inclusive support, help center, and ticketing system software. It can assist you with various tasks, such as auto-reply after business hours, establish a help center to address frequently asked questions, and tailor-made widget layout. Most important, it’s totally free!
As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store, in turn increase your conversion rate.
If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Thank you,
MooseDesk - All-in-one Shopify Ticketing System App
