I have a link that people click on FB to create an account on my store thereby subscribing to email marketing. How do I tell shopify email campaign to differentiate when a lead enters through the link rather than any other method?
Hi @Zenoah
To differentiate when a lead enters through your specific link on Facebook, you can use UTM parameters. Add a UTM parameter to the link (e.g., ?utm_source=facebook&utm_medium=signup&utm_campaign=fb_lead). In Shopify, this parameter will be recorded, and you can create a segment or filter in your email campaigns based on this UTM data to target leads who signed up through the Facebook link specifically.
If you have other questions, please feel free to ask, and I will get back to you soon.
Best regards,
Daisy