Hi @RobertCroydon , thank you for visiting the Shopify Forum
Congrats on this business, it really touches my heart since selling vinyl was my first entrepreneurial experience when I was 15!
So, Your solution is a software called Klaviyo. This is the most advance email service provider for e-commerce, every big merchant uses it. The reason is exactly what you want! Super personalized data of customers.
Klaviyo installs a script (a piece of code) in your site and records customer behaviors it then makes automatic lists of customers who for example “Bought a Chet Baker album in the last 30 days” and you can email them with totally relevant offers. This is called “segmentation”
You also have a lot of automatic emails following customer behavior called “flows”.
Long story short, email is usually responsible for at least 1/4 of revenue in e-commerce stores. You need those emails in place, Robert!
I would love to help you set it up, installing all the flows and planning the campaigns. We are Klaviyo and Shopify Partners.
Oh, and by the way, if you need help setting up the store, we are here for you too!
Hoped it helped
Happy Sales,
~ Lanzi ~
Shopify & Klaviyo Partner
PD: If this answer helped you please like & accept it