Emailing Churned Users with Feedback Form?

Topic summary

A developer is asking whether it’s permissible to email users who have uninstalled their Shopify app to request feedback about their reasons for churning. They’ve received such emails themselves after deleting apps and want to know if this practice is allowed within Shopify’s guidelines.

They’re also seeking technical guidance on implementation—specifically whether this outreach needs to be done manually or can be automated using webhooks.

One response suggests using EigenAI, a Shopify app for churn prediction, though this doesn’t directly address the original question about post-uninstall feedback emails. The inquiry about policy compliance and implementation method remains unanswered.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

Apologies if this is a duplicate post but I was unable to find an answer for it on the forums or in the docs.

In the past when I’ve deleted apps, I’ve received an email from the app owner asking for feedback on why I uninstalled the app.

My question is, is this allowed? If so can I do so manually or do I need to use webhooks?

for churn prediction we have used one app called EigenAI in shopipy. Its useful and help us to prevent churn in certain extent, and its very cheap too