Ethnic women dress branding

Ask Me Anything Q&A Fashiondropshippingama

Topic summary

An entrepreneur is planning to launch an e-commerce site selling ethnic women’s wear (kurtis, lehengas, salwar kameez) targeting USA and UK markets. They’re seeking guidance on market validation, payment processing, and competitive pricing strategies.

Key Questions Raised:

  • How to research market viability
  • Whether PayPal alone is sufficient for payment processing
  • Optimal pricing strategy for traffic and profitability
  • Identifying competitive benchmarking sites

Recommended Research Methods:

  • Use Google Trends to analyze search demand for specific product keywords
  • Study top-selling items and reviews on Amazon/eBay
  • Examine competitor advertising through Facebook/TikTok Ads Library
  • Conduct customer surveys on social platforms

Payment Processing Advice:

  • PayPal is acceptable initially but limits non-PayPal users
  • Adding Stripe or Shopify Payments recommended for broader credit card acceptance
  • Consider Klarna or Afterpay for UK market to offer installment options

The discussion remains open with no final decisions made on implementation.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

I want to start an e-commerce website for ethnic wear of a woman like kurti, lehnga, salwar kameez suits etc included for USA UK market how I research whether it will work or not I only have PayPal setup as a payment provider can I go for it only with paypal ? What price will be most effective in this niche for collecting the huge traffic and profit, any competitive website where I can compare whether it will work or not?

2

To check demand and research on competitive pricing for ethnic wear in the USA and UK:

  • Google Trends – Search for keywords like “buy lehenga in USA” or “kurti online UK” to see search volume.
  • Amazon & eBay Research – Look at top-selling ethnic wear products and their reviews.
  • Facebook & TikTok Ads Library – Search for active ads in your niche to see what competitors are promoting.
  • Survey Potential Customers – Run a small poll on Reddit, Instagram, or Facebook to gather opinions.

Using PayPal only:

  • PayPal is a good start, but it limits customers who don’t use it.
  • Consider adding Stripe or Shopify Payments to accept credit cards.
  • If targeting UK customers, also consider Klarna or Afterpay for installment payments.