European events to attend?

Shopify Discussion

Topic summary

A user seeks recommendations for European networking events focused on Shopify, apps, marketing, and internationalization. Their company launched a European subsidiary a year ago and faces challenges serving pan-European clients across multiple markets and languages.

Key Requirements:

  • Events connecting with agencies and service providers
  • Focus on internationalization and localization
  • Beyond major shows like Shoptalk and OMR

Recommended 2025 Events:

  • Shoptalk Europe (June 2-4, Barcelona): Premier retail/e-commerce event for international market connections
  • E-Commerce Berlin Expo (February 19-20): Focuses on cross-border commerce and localization
  • Shopify Meetup Central & Eastern Europe (TBA): Targets CEE market challenges
  • eTail Germany (March 18-19, Berlin): Multi-channel retail with international expansion focus
  • Paris Retail Week (September 16-18): Europe’s largest retail event covering e-commerce trends

The discussion remains open for additional suggestions.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hi all

apologies if this is the wrong channel, I was unsure where to post my question.

We have started our European subsidiary about 1 year ago and want to look into networking events around the Shopify platform, Apps and marketing.

We have pan-European clients and are sometimes struggling serving all their market and languages, so I am mostly interested in internationalisation.

Are there any good shows, conferences or the like to meet agencies, service providers ect. around that topic.

I am aware of the bog ones like Shoptalk, OMR ect… :wink:

Thanks in advance

Susanne

2

Hi @Susn

I understand you’re seeking European events focused on Shopify, apps, marketing, and internationalization to enhance your networking and address challenges in serving diverse markets and languages. Here are some notable events in 2025 that might align with your interests:

1. Shoptalk Europe- Dates: June 2-4, 2025

  • Location: Fira Gran Via, Barcelona, Spain
  • Overview: Shoptalk Europe is a premier event that brings together retail professionals, including those specializing in e-commerce and international markets. It’s an excellent opportunity to connect with agencies and service providers experienced in internationalization.

2. E-Commerce Berlin Expo- Dates: February 19-20, 2025

  • Location: STATION Berlin, Germany
  • Overview: This expo gathers e-commerce leaders and businesses to discuss topics like cross-border commerce and localization strategies, which are crucial for serving pan-European clients.

3. Shopify Meetup Central & Eastern Europe 2025- Dates: To Be Announced

  • Location: Details pending
  • Overview: This meetup is designed for Shopify merchants and partners focusing on the Central and Eastern European markets. It’s a valuable platform to discuss internationalization challenges and solutions.

4. eTail Germany- Dates: March 18-19, 2025

  • Location: Berlin, Germany
  • Overview: eTail Germany is tailored for e-commerce and multi-channel retail innovators. The conference covers various topics, including international market expansion and localization strategies.

5. Paris Retail Week- Dates: September 16-18, 2025

  • Location: Paris, France
  • Overview: As Europe’s largest retail event, it offers insights into international retail strategies and the latest trends in e-commerce, making it beneficial for understanding diverse European markets.

Attending these events can provide valuable insights and connections to help you navigate the complexities of internationalization within the European market.

If you need any other assistance, I am willing to help.

Best regards,

Daisy.