Events arent tracking in ANY of my marketing platforms

[colcord]

Hey everyone, big problem here.

My developer changed to a new theme she had been working on and basically all of our tracking broke across all of our marketing platforms (klaviyo, facebook ads, google analytics). We can still see page views but no add to carts or purchases.

We tried many potential fixes (deactivating the new plugins and features we implemented when we switched themes, analyzed the cookie banner (which isnt the problem), reverting to the old theme) and nothing has managed to get the events tracking properly again. Please provide some suggestions, this is halting our operations pretty substantially.

I look forward to your responses

[Sam_Mahmud]

Hi colcord,

Thanks for your query.

Most probably your developer used a Theme dependent datalayer to track the purchase event. That means when you change theme data layer wont work.

The solution is you can use theme independent data layer to track conversions like purchases with user-provided data.

Implement the datalayer and create an event tag pulling data from datalayer through Google Tag Manager. Everything going to work seamlessly.

Feel free to ask if you have questions.