Step 1
Create pop-up forms to grab the email of your customer, This will also help you in retargeting campaigns
Step 2
Build Core flows, such as
Welcome flow
Cart abandonment flow
Thank you flow
Gradually add other upsells, cross-sells.
Add 3–4 emails to each flow, and A/B test to find what exact number works best for you
Step 3
Make a content calendar and send email campaigns
The content should be valuable and interesting to read
The main goal is to build relationships with your customers
Step 4
Make segments of your list and target them according to their past behavior
This will help you achieve better open and click rates
This is how you will be able to get more moolah
Keep on adding new flows and optimizing the previous ones