Expansion to the UK - Shopify Market or New store?

Shopify Plus
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1

We’re considering expanding our business into the UK market, and we’re trying to determine the most efficient and effective strategy for this expansion. Currently, our primary markets are the USA and Canada, and our Shopify store is optimized for those regions. The question we’re grappling with is whether it’s better to create a completely separate Shopify store specifically for the UK, or whether we should utilize Shopify Markets to manage multiple regions from a single store.

In light of this, I need to determine which approach would be most beneficial for our business:

Creating a Separate Shopify Store for the UK OR Using Shopify Markets

Some of the key factors I’m considering to make this decision include:

  • Can I set up different prices per market?
  • Can I customize the product page per market if the product exists in both the US and the UK?
  • Can I offer specific discounts per market?
  • Can I have different payment methods per market?
  • Can I sync stock with different warehouses per market?

Which strategy would be the most efficient, cost-effective, and scalable for our business in the UK, considering our current setup and future growth?

Thank you

2

Basically the idea of markets is for expansion, but as usual Shopify doesn’t do it properly, so sometimes you just need to struggle )))

Using markets will help you to control everthing from one place, especially for the theme, website management this is better, because you will not have to maintain 2 Shopify theme, but 1 theme only. If you go with separate store you will have to duplicate the work you have done in one theme to another.

Also markets are good for the SEO, you will have one main domain and internationl SEO and hreflangs are done by Shopify.

In light of this, I need to determine which approach would be most beneficial for our business:

Creating a Separate Shopify Store for the UK OR Using Shopify Markets

Some of the key factors I’m considering to make this decision include:

  • Can I set up different prices per market?
    Yes, you can
  • Can I customize the product page per market if the product exists in both the US and the UK?
    With some custom coding yes.
  • Can I offer specific discounts per market?
    Yes
  • Can I have different payment methods per market?
    Yes, you can, but keep in mind you need to use Shopify Payments to show the local currency in checkout.
  • Can I sync stock with different warehouses per market?
    I don’t know ))