Expert Advise | Mobile Website-Only Feedback Request

[yonicque]

Hi Everyone,

I’m looking for website-only feedback (not ad setups) focused on mobile design, speed, and conversion performance for traffic coming from Google Performance Max.

Specifically, I’d appreciate insights on:

• Mobile speed & Core Web Vitals

• Above-the-fold mobile experience

• Product page mobile usability

• Navigation & click friction

• Cart and checkout mobile flow

• Mobile UX for a premium brand

• Popups/banners impacting speed or conversions

Please review your mobile experience - https://www.yonicque.com and provide your candid expert feedback. Any suggestions to improve mobile performance and conversion rate would be extremely helpful.

This is a new year and I am requesting expert advise on our website please. Here are some deeper questions we kindly ask that you review.

Please review our Core Web Vitals and identify speed bottlenecks that could hurt Google Performance Max traffic?

Is my above the fold mobile layout optimized to convert paid Google traffic within the first 3 seconds?

Does my mobile navigation reduce friction for shoppers coming from Google Ads?

Can you access whether my mobile product pages are optimized to convert Performance Max traffic?

Is my mobile cart and checkout experience optimized for fast Google Ads conversions?

Does my mobile design align with a premium brand experience expected by higher-income shoppers?

Are any mobile popups or banners hurting speed or conversions rates for paid traffic?

We appreciate your time, again the website is https://www.yonicque.com

[convertifyapps]

Hi @yonicque

One thing that I stood out to me was that your pictures don’t have any background, you might want to add a background to the images.

I noticed you don’t offer free shipping. I would try offering free shipping for orders over $120.

Then, try an app like, X Away From Free Shipping that will show your customers how much more money they need to spend to “earn” free shipping.

[yonicque]

Hello,

Are you sure that you went to our website at https://www.yonicque.com ?

I questioned this because we offer FAST & Free U.S Shipping and its posted everywhere from the home page, product page, to the cart page. Maybe you missed it.

However, I do appreciate your feedback. Thank you so much.

[Maximus3]

Discount codes too confusing… Popup says 15%, then you have 25% NEW2026 (why do the 15% sign up when I can do the 25%), then 10% DEAL (which doesn’t actually work), then TRACKSUIT DEAL. Too much, too confusing, does not flow.

[yonicque]

The Email/Signup form initially offers everyone 15% off if the customers choose to sign up for our store marketing.

Then once they exit the form we have our normal limited time offer promotion for the week. Currently it is the New Year Sale. We’re offering 25% off until this Saturday, that is why our timer is in place. The tracksuit deal is our staple bundle offer that we are known here in Chicago for where the customer buys 2 or more and automatically gets 10.00 off. I will look into adjusting the flow. Thank you for your help.

[Maximus3]

I’d recommend “sale” instead of discount… In the editor product page, you can set a compare-at price. This is usually crossed out and a “sale price” is highlighted.

Sale apps use this method to display sales like End of Year Clearance, etc. It also gets rid of the need for a discount and the code associated with it. A good sale app can be scheduled too, and be in sync with your countdown timer.

At least for some things. And other things you can just have automatic discount. Ideally, you want as little hiccups as possible. I run 3 codes. 1 is the newsletter sign-up, one is randomly generated for a referral, and the other is from my qr code for exhibits and market events. So really only 1 is on the website.

[yonicque]

[yonicque]

The option is not available in the Motion Theme. I checked in the product page edit section too. I too am running a campaign for email marketing tomorrow again to retarget our vip clients. I will move the Tracksuit further down to avoid confusion. We’ve been running that Tracksuit Deal for over 3 years now, so I never want the customers to think we no longer run it just because we have an alternative sale going on. I totally understand and appreciate your feedback.

[rutvik_shop]

Hey @yonicque

You’re asking detailed technical questions about mobile performance and Core Web Vitals, but there’s a fundamental conversion issue you need to fix first that’s costing you sales from that Google Performance Max traffic.

Your cart is redirecting people to a separate page when they add something. On mobile, this is even worse than desktop because it completely breaks the shopping flow and feels jarring. Premium shoppers coming from Google Ads are browsing your products, they find something they like, add it, and suddenly they’re yanked to a different page. Most will abandon right there, especially on mobile where navigation friction is already higher.

Switch to a slider cart that opens on the same page. This is critical for mobile conversions because it keeps the shopping experience seamless. Premium jewelry customers often want multiple pieces, and mobile shoppers have even less patience for unnecessary page loads and redirects.

Add a progress bar showing how close they are to free shipping or a discount threshold. When someone sees they’re close on mobile, they’ll add another item. This is especially important for Performance Max traffic where you’re paying for every click.

Show complementary products in that cart. Someone adds a dress, show them a matching product that can go with what they’ve added right there in the mobile cart drawer. Premium customers expect a curated shopping experience, and showing what coordinates helps them build complete looks without the friction of navigating back through your mobile catalog.

Don’t install separate apps for cart features. Something like iCart handles all your cart customization like product recommendation, bundles, progress bar, discounts, and more in one place, keeps your site fast and mobile-optimized instead of loading multiple scripts that hurt Core Web Vitals.

On your specific mobile questions: the cart redirect is already hurting your mobile conversion flow more than most technical optimizations would help. Fix that first because it’s the biggest friction point for Performance Max traffic. A slider cart that opens instantly feels premium and fast, which aligns with your brand positioning for higher-income shoppers.

Your focus on speed and technical optimization is smart, but conversion mechanics matter more. All the speed improvements in the world won’t help if your mobile cart experience is sending people away before they complete checkout. Get the slider cart with progress bar and complementary products implemented, then worry about shaving milliseconds off load times.

[yonicque]

Thank you so much for your feedback.