Topic summary
Mismatch between Facebook Ads–reported website conversion value and the store’s actual sales totals; the original poster asked for help and shared a screenshot without detailed context. An attached image appears central but lacks explanation of what values differ or how they were calculated.
A respondent requested clarification on the method used to find the discrepancy, noting the screenshot alone isn’t sufficient to understand the issue. They asked the poster to explain how the comparison was made.
Definitions for context: “website conversion value” is the revenue Facebook attributes to tracked conversions; “actual sales” are the store’s recorded orders/revenue.
No diagnostics, decisions, or fixes have been made yet. The discussion is open and awaiting more detailed information from the original poster to proceed.
is there anyone can help this issues ?
Hey RealSteelKnive,
Could you please explain more about how you find the discrepancy? Not sure from your screenshot.
BR