Agreed. Getting help from Facebook support is a difficult task now!
Topic summary
Main issue: After migrating from WooCommerce to Shopify, Facebook Ads stopped converting. The Facebook pixel (tracking code) isn’t recording sales/events, ads are being charged without optimization, and Facebook support has been unresponsive. The poster asks whether to pause campaigns to let Facebook “learn.”
Advice shared:
- Advertising: refine targeting (saved/custom/lookalike audiences), segment campaigns, avoid audience overlap, monitor relevance score, and ensure sufficient budget.
- Organic strategy: strengthen SEO/content, earn backlinks, integrate social media, and improve product content; some suggest shifting spend toward organic channels.
- Technical: verify and connect domain in Facebook Business Manager (BM), properly install pixel, configure conversion events, and ensure catalog integration.
Latest updates from OP:
- Removing/reinstalling the pixel did not help; it triggered product catalog rejections, ad account restrictions, and disconnect between Shopify and Facebook.
- Domain verification and pixel/catalog connections are reportedly complete. Support tickets get closed; expert calls did not materialize.
Status:
- No concrete resolution yet. Key open issues are why the pixel isn’t attributing sales post-migration and how to lift account restrictions and fix catalog rejections. Whether to pause ads remains unanswered.