I setup everything correctly. I checked twice and everything is fine, All the events and everything But My facebook purchase campaign tracking Abondoned checkouts instead of actual Purchases.
Topic summary
Main issue: Facebook Purchase campaign is recording Abandoned Checkouts instead of actual Purchases.
Recent updates: The problem started after connecting a new ad account. In Events settings, an automatically detected event is triggering “Purchase” when users click “Pay Now,” which the poster suspects is causing mis-tracking.
Community response: A request was made for the site URL to investigate; the poster shared https://kowari.in. A participant noted this often happens due to a missing or altered pixel installation, especially if tracking worked previously.
Technical context: The Facebook pixel is a tracking code for site events. “Purchase” should fire on successful order completion (e.g., thank-you page), while “Abandoned Checkout” indicates users started checkout but didn’t finish. Auto-detected events can misfire if tied to button clicks rather than confirmed conversions.
Status/outcomes: No fix yet. The thread remains open, with next steps to review pixel and event configuration and the auto-detected Purchase trigger.
Hey Itssagar,
It would help the community if you can drop your site URL so we can dig deeper into this tracking issue. This normally happens when there’s a missing piece in the installation of the pixel or something has been removed if it was tracking properly in the past.
Website URL- Https://kowari.in
I connected a new ad account and it starts happening. Campaign is tracking abondoned checkouts not actual purchases.
I just checked in the event settings and there was the automatically detected event trigger that the purchase event is triggering when someone clicks on Pay Now. That might be the issue, I guess. Please suggest