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Topic summary
Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.
Likely factors cited:
- Facebook-side issues/engineering bug; limited feedback from support.
- “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
- Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.
Actions that led to approvals (sometimes after weeks–months):
- Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
- Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
- Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
- Grow page followers/engagement.
Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.
Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.