Facebook - commerce account Not aproved Error with Facebook

Shopify Discussion

Topic summary

Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.

Likely factors cited:

  • Facebook-side issues/engineering bug; limited feedback from support.
  • “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
  • Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.

Actions that led to approvals (sometimes after weeks–months):

  • Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
  • Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
  • Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
  • Grow page followers/engagement.

Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.

Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.

Summarized with AI on January 3. AI used: gpt-5.
198

Glad starting from 0 works in your case.

For others it won’t work. Facebook locks the business commerce account and won’t let you delete it in order to create another one.

I’ll say this again… starting from scratch is not a solution. The problem hasn’t been fixed.

Either Shopify of Facebook needs to fix it. You shouldn’t have to pay anyone to “fix” this and no “expert for hire” can fix it either. Anyone offering to fix this is a scammer.

Of course Shopify promptly marked this as FIXED so it looks like they did something but this is issue is NOT FIXED.

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