Facebook - commerce account Not aproved Error with Facebook

Shopify Discussion

Topic summary

Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.

Likely factors cited:

  • Facebook-side issues/engineering bug; limited feedback from support.
  • “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
  • Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.

Actions that led to approvals (sometimes after weeks–months):

  • Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
  • Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
  • Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
  • Grow page followers/engagement.

Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.

Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.

Summarized with AI on January 3. AI used: gpt-5.
217

My shop was approved this morning after 6 months of headaches. I attempted to approve it before our site went live (my mistake) so they denied me because I had not verified the domain, and I hit request approval again right away. I didn’t realize you only had two approval requests. For the past 6 months when I logged into Facebook Business Suite it said “Were reviewing the status of your shop”. FOR 6 MONTHS. Over the past month I began to hammer the “support team” daily until I got an answer. I used this link: https://www.facebook.com/business/help/support/get-help and I explained to them that my shop violated no policies and that I have spoken with multiple “support folks” and nothing was being done to help me. I demanded to speak to a supervisor who could better assist me. They kept saying a supervisor would get in contact with me within 48 hours, which they never did. So with my morning coffee I would send another kind support ticket. Well here we are and my shop somehow got approved, on a Sunday morning. Wish I had a better answer on how this worked but I don’t. I feel like they got tired of seeing my tickets and just approved it. Hope this helps some of you as I know how frustrating it is.

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