Facebook - commerce account Not aproved Error with Facebook

Shopify Discussion

Topic summary

Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.

Likely factors cited:

  • Facebook-side issues/engineering bug; limited feedback from support.
  • “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
  • Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.

Actions that led to approvals (sometimes after weeks–months):

  • Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
  • Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
  • Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
  • Grow page followers/engagement.

Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.

Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.

Summarized with AI on January 3. AI used: gpt-5.
288

After 18 months I have fixed this! I can’t believe it. The solution is at
the end of this thread but basically I explained my problem to these guys
at facebook.
https://www.facebook.com/commerce_manager/onboarding/support/?ref=cm_onsite_onboarding_channel_selection
And they sorted it out! I can’t believe it after so many chats with FB.

Good luck.

John