just here to say same issue. There are more and more of us it seems…
Topic summary
Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.
Likely factors cited:
- Facebook-side issues/engineering bug; limited feedback from support.
- “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
- Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.
Actions that led to approvals (sometimes after weeks–months):
- Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
- Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
- Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
- Grow page followers/engagement.
Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.
Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.
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