Facebook - commerce account Not aproved Error with Facebook

Shopify Discussion

Topic summary

Facebook Commerce accounts connected via Shopify often show as Unpublished with “didn’t pass our standard review,” while Shopify’s Facebook/Instagram channels display Active. Instagram may be approved even when Facebook is denied.

Likely factors cited:

  • Facebook-side issues/engineering bug; limited feedback from support.
  • “Trustworthiness” signals (followers/likes, account age); some report 50–100+ followers helped.
  • Catalog problems from the Shopify–Facebook app (misclassified or rejected items like gift cards, alcohol imagery), password-protected sites during review, missing domain/email/pixel links.

Actions that led to approvals (sometimes after weeks–months):

  • Use Account Quality and hit Request Review (note: usually only one re-review allowed). Persist via Commerce support forms: facebook.com/help/contact/commerce and commerce_manager/onboarding/support.
  • Ensure domain verification, correct business info, email attached, and pixel connected; clear Page/Account Quality and Monetization checks.
  • Remove/exclude rejected products; fix data mismatches; some deleted the Shopify data feed and manually uploaded a catalog.
  • Grow page followers/engagement.

Workarounds while blocked: run ads, add a call-to-action to the website, tag products in posts (catalog sync can still work). Some created a new FB page/business to gain approval but lost followers.

Status: mixed outcomes; issue remains ongoing with inconsistent resolutions.

Summarized with AI on January 3. AI used: gpt-5.
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Hey guys, been following this thread for a little over a week now, time to give my experience and insights as I run my own agency where I help customers with such problems. TL:DR - I couldn’t find a working solution as of yet. But below are my findings and a potential solution that I’ll try next, however, it won’t be an option for most I think.

So, in short - the usual path of talking to Shopify support & Fb support got me nowhere and I’m also stuck on a waiting list.

Ultimately, when Shopify automatically creates a Facebook catalogue, some parameters and bits get ported wrong which results in account suspension. As you already know, clicking to appeal without changes gets you nowhere and then you’re stuck which is what happened to my client.

Before you click to review again, try to implement these catalogue changes: https://www.socialmediaexaminer.com/how-to-get-approved-instagram-shopping-product-tags/

But if you already got rejected a second time, here’s what I tried and it didn’t work:

  1. Create a new catalogue
  2. Create a new commerce manager
  3. Assign new facebook page
  • these seem to have been working workarounds but facebook now does not allow to delete any suspended accounts, be it commerce manager or catalogue.

So at this stage there are 2 ways - 1) to wait however long and potentially never be able to use facebook shopping with shopify or 2) find a workaround to make it work.

So here’s what I plan to try next:

  1. Port over the entire shopify website onto a new shopify domain - this seems to be most promising option, since the suspended account catalogue & commerce manager gets linked to the my-shopify domain and it is stuck in this broken loop. Creating a ‘new’ website, with a different domain, then making sure the catalogue is not automatically created would look like a new shop on Facebook and likely to work going forward.

  2. If the above won’t work, I’ll try to create a new business manager to connect with the new shopify domain.

I’m 90% sure these 2 options will finally allow my client to advertise and sell on both Facebook and Instagram, but this is actually ridiculous. Facebook is so much fun to deal with haha.

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