Is there any luck as we are still not getting any sell. Our pixel was 1 year old all setting was done properly it was tracking everything fine prior to 15 th June.
Topic summary
Facebook Pixel purchase events show “Server External ID not matching to Pixel External ID,” primarily for stores using Shopify’s Facebook integration with Maximum data sharing (Conversion API/CAPI). Errors expanded to other events (ViewContent, AddToCart, InitiateCheckout) and began around June 15–18, 2021. Screenshots are central to understanding the warnings.
Updates and official responses:
- Shopify support acknowledged an active issue tied to a new CAPI v2 rollout, said warnings shouldn’t impact browser pixel performance, and worked with Facebook to suppress the warnings. Some users saw the warnings disappear but still reported depressed or inconsistent conversions.
- No firm timeline was provided; rumors mentioned late-June fixes. Later posts (Oct 2021 and beyond) report the issue persisting or reappearing for some stores.
Workarounds and observations:
- Switching from Maximum to Enhanced data sharing (disabling CAPI) yielded mixed results; many conversions still discarded or missing.
- Third‑party apps (e.g., Zipify OCU) likely not the root cause.
- Advanced workaround suggested: disable native integration and implement Pixel/CAPI via Google Tag Manager and a catalog feed app to ensure correct external_id/content_ids, especially for dynamic retargeting.
Status: Partially mitigated (warnings reduced) but tracking accuracy remains inconsistent; no definitive resolution.