Hi Colleagues
My team and I created a Shopify app and started promoting it through Facebook. We ran into a problem right away. Facebook captures 5 times more installs than it actually does. If you have any experience in setting up Shopify app advertising through Facebook please tell me what I did wrong.
I did the following setup:
- Specified my Facebook pixel number in my app listing.
- Went into Facebook Event Manager and specified that I was setting up the pixel through a partner (Shopify)
- I then marked up all the buttons in my Shopify app. I attached a purchase event to the Install App button
- Launched an ad with the goal of Purchase
I get 2-3 app installs per day, but Facebook captures 10-15. Maybe I’m getting the target wrong?
Thanks in advance