Facebook Shop Not Showing All My Product Variants

Shopify Discussion

Topic summary

  • Issue: Facebook Shop is failing to display all product variants, often showing only one SKU (stock keeping unit) per collection with a seemingly random price, and removing size/color selection.

  • Scope: Multiple merchants report the same behavior; one notes it began yesterday, resulting in paused ads due to incomplete/incorrect listings.

  • Pricing bug: Facebook Shop is pulling the Installment Price instead of the Full Price for affected products.

  • Attempts: Merchants waited the suggested 72 hours and tried toggling settings (unchecking/rechecking) without improvement.

  • Suspected cause: Variants appear only on products that received a group_id during Facebook’s import (group_id = Facebook catalog grouping identifier). Products lacking a group_id do not show size variants, suggesting an import/grouping issue.

  • Impact: Missing variant options, incorrect pricing, and disrupted advertising campaigns.

  • Status: No confirmed fix or official guidance provided in the thread. Users are asking if it was resolved; the issue remains open with key questions on variant syncing and correct pricing still unanswered.

Summarized with AI on January 28. AI used: gpt-5.
1

Hi,

I have gone through all the topics here related to my concern. However, I still can not find the ultimate solution for that.

My problem is Facebook Shop not showing all my product variants. I have 3 product collections with 6 SKUs per collection. However, Facebook shop just shows only 1 SKU with random price per collection. In addition, we apply Installment Price. Then Facebook shop takes the Installment Price instead of Full Price.

I have been waited for 72 hours (as provided information) as well as tried to uncheck then re-check the box again. However, the problem is still there.

Could you please help to advise us on this problem?

Thank you,

2

Our company is also having the same issue with Facebook not showing all the variants of products. Shirt sizes and colors cannot be chosen anymore. Any help would be appreciated!

1 Like
3

Has this issue been resolved for you?

4

same issue - some products show size variants and some dont, it would seem that products which have been assigned a group id (seemingly by facebook ) do have size variants showing, other products do not have group id assigned (by facebook during the import process it seems) do NOT have size variants showing

1 Like
5

Were you able to have this resolved? This issue just began happening to us yesterday and just as you describe. As a result we have had to stop running ads. Any help you could provide would be really appreciated!