FB Conversion Event for Product Categories

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1

Status: I track general Purchase event for my shop that fires for all type of products

Challenge: I want to set up a specific events for different product categories. So the separate purchase event fires just when specific products were purchased.

How

2

Hi @dimapet

To set up specific purchase events for different product categories, follow these steps:

1-Create Custom Conversion Events:

  • In your tracking platform (e.g., Google Tag Manager or Facebook Events Manager), create custom events for each product category.

2-Add Conditions for Product Category:

  • Modify your existing purchase tracking tag by adding conditions based on product category (e.g., using data layer variables or product tags).

3-Update Your Event Trigger:

  • Set up separate triggers that fire only when a product from a specific category is purchased. This can be done by setting conditions in your trigger (e.g., “Category equals X”).

4-Assign Unique Event Names:

  • Assign different event names for each category (e.g., “Purchase_Electronics” or “Purchase_Clothing”) to distinguish them clearly.

This approach allows you to track purchases separately for each product category effectively.

I hope my answer is helpful :slightly_smiling_face:

Best regards,

Daisy