Issue: Only 33.33% of purchase events are sent with the Facebook click ID (fbc) despite fbc being available for 100% of events. The poster asks how to achieve near-100% fbc transmission and where to place an access token.
Key terms: fbc = Facebook click ID used for attribution. CAPI = Facebook Conversions API (server-to-server event sending).
Update/approach: Enhanced data sharing (another JavaScript pixel) was deemed insufficient for robust CAPI integration. Implementing a data layer and server-side tagging via Elevar resolved the low fbc match for one participant, who reports a noticeable improvement in Facebook campaign performance (no metrics shared).
Open items: Others requested specifics on the improvements (e.g., attribution accuracy, sales attributed) and step-by-step implementation guidance for non-developers. The exact placement/use of the access token was not addressed.
Status: Partially addressed with a recommended solution (Elevar + server-side tagging). Quantified results and implementation details remain unanswered; discussion appears ongoing.
Since setting customer data sharing to maximum, we’re sending click id (fbc) for just 33.33% of purchase event instances.
Click id (fbc) is available for 100% of our event instances, so how can we set it up so that it’s sent from our store for 100% of event instances or as close to 100% as possible? We’ve generated an access token - where to put it?
Did you ever get any insight on this?
I’d also like to know this.
Enhanced data sharing is just another JavaScript pixel, so it’s not great for CAPI integration, even though it’s the only option.
I installed a data layer and set up server side tagging using Elevar, and that solved it. I’d recommend doing it properly like this. Their support is great and it’s made a big difference to my FB campaigns.
Good to hear. What improvements have you seen on your facebook campaigns. Are attribution better and are more sales being attributed to your facebook campaigns/ads?
Hi, Could you give me more details, how did you implement that in your theme, i am not programer